EOS: Changing the Lip Balm Game Forever

EOS broke the mold of tradition lips balms with a wide variety of flavors, mostly natural ingredients, and unique packaging. Over the last seven years, they have become one of the most popular lip care brands on the market with everyone from celebrities to teenagers obsessing over them. The founders EOS (Evolution of Smooth) have a unique strategy for how they created a $250 million company that rival Burt’s Bees, Chapstick, and Blistex. In fact, they are the second best-selling lip care company and they are newest to the market. This is quite an impressive accomplishment. https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick

Sanjiv Moehra, cofounder and managing partner of EOS lip balm, says the major strategy for success for EOS was creating a lip care line that was distinguishable from a product that hadn’t really evolved any from its creation 100 years ago. EOS also tried to reinvent lip balm as a beauty staple. They appealed to young women that their product was fun and innovative. They had a lip product for everyone’s’ tastes and preferences. One of the biggest innovations was changing the shape of the packaging. Iconic EOS lip balms come in egg shaped containers. They wanted the act of applying lip balm to truly be an experience for all five senses. EOS lip balm products are available on local Wal-Mart and Target store nationwide.

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