According to Goodrich, Goettl is the latest of more than twenty HVAC companies he has owned, but the challenges that fixing Goettle has posed have been unique. Most of the businesses he has taken over had been failing because of poor marketing or organizational problems. Goettle, on the other hand, had a problem with quality. In order to combat this, Goodrich sent crews out to inspect the company’s recent installations. The emphasis on quality control has made all the difference, with Goettle generating $20 million in 2014.
The new quality control process is hands on. Techs are required to email pictures of their finished work to management, which always shares feedback. The goal of the process is to get the installation perfect the first time. This focus on quality has led to a growing team spirit and a greatly improved reputation as technicians are motivated to do the job right at the first installation and provide overall quality service.
Repairing the company’s reputation has been no small feat. Competitors were seizing on the issues the previous management had with the attorney general’s office in order to attack the firm. When Goodrich and his team took over, they found a company with an F-rating from the Better Business Bureau. The BBB refused to the let Goettl start over without changing the business name, something Goodrich believes was a bad business decision. He is planning on returning to the original name.
Goettle serves the greater Phoenix, Tuscon, and Las Vegas areas. Founded in 1939, Goettle offers a full range of cooling and heating installation and service, as well as indoor air quality service. Goettle also specializes in commercial HVAC services, including 24/7 emergency assistance. Their website, Goettle.com, makes it easy to schedule service and is always updated with monthly specials.